Citibank 200th Anniversary Music Video “Proud”

Project
“Proud” music video for Citibank’s 200th Anniversary
Client
Citibank
Scope
Music Video
Year
2011

“What have you done today to make you feel proud?”

Music, it transcends borders, cultures and languages. Citibank, with over 1,000 employees spread over 50 different countries, came together to perform and record a rendition of Heather Small’s Proud, the very same theme song for the London 2012 Olympics bid.

After travelling for nearly a month, filming non-stop across the world, we welcomed them with open arms to Singapore. We not only helped them coordinate the Singapore segment in front of the iconic Marina Bay Sands, most importantly, we helped the crew feel right at home here. Recharged, they went on complete the production and present to you what you see today.

An Easy collaboration.