The Athlete (Pfizer)

Project
The Athlete (Pfzier)
Client
Pfizer
Scope
Portrait
Year
2011

“What?! You mean the medicine made it worse?!” Richard.

Many athletes are reliant on painkillers to break the pain barrier but few know of the devastating consequences that can result from it.

Teaming up with us again for the 3rd year running, we penned a concept of a sports movie trailer which birthed this video. Used in Pzifer’s sports medicine conferences throughout Asia, the intensity of the drama communicates the need for doctors to consider the total well-being of their patients whenever prescribing medication.

This video also opened up our love for filming sports. We have a documentary on Kendo coming up and it’s always been our dream to shoot a boxing story as well.